76% of profitable companies worldwide are planning to invest in better data management versus just 34% of companies that break even or make a loss.

In July we brought you the first stage findings of our international research, which revealed an endemic lack of best practice when managing customer data.

In this follow up white paper discover that it is the more profitable organisations who plan to invest in data quality, suggesting they see a direct connection between this and financial performance.

We examine the impact lack of data best practice has on revenue and profitability across organisations in different sectors including financial services, retail, telecoms, utilities, leisure and the public sector.

Do you know the impact poor data management has on your organisation?

Download this data integrity white paper and see responses from organisations across the world on:

• Potential revenue lost due to inaccurate data and missed business opportunities
• The ownership of data management
• Investment in data strategy
• Data accuracy drivers versus profitability

If you missed the first white paper “How well do you know your customers?” download it today.