Government "Tools of the Trade" Campaign
Unlike most of my QAS banner designs where the concept and theme came from our marketing department or from a relevant campaign, for this series of banners I was asked to come up with a concept myself which could run across 5 ads placed in various government and public sector publications.
The theme was Tools of the Trade, implying that QuickAddress software was an invaluable tool, like technical drawing instruments or medical implements, which in the right hands produced perfect accuracy.
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